Privacy policy

1. Privacy policy at a glance


General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on our website


Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the legal notice of this website.

Contact details of the data protection officer

PROLIANCE GmbH / www.datenschutzexperte.de
Data Protection Officer
Leopoldstr. 21
80802 Munich, Germany
datenschutzbeauftragter@datenschutzexperte.de

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment details (e.g. account number for direct debit authorisation) after the conclusion of a chargeable contract, this data is required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, the payment data you transmit to us cannot be read by third parties.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.

Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the rectification, restriction or erasure of this data. You also have the right to data portability. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.



Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object

If your personal data is processed by us on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, insofar as this is done for reasons arising from your particular situation. Insofar as the objection is directed against the processing of personal data for the purpose of direct marketing, you have a general right to object without the requirement to specify a particular situation.



If you wish to exercise your right of cancellation or objection, simply send an e-mail to the e-mail address provided.

Objection to advertising mails

We hereby object to the use of contact data published in the context of the imprint obligation to send unsolicited advertising and information material. The operators of the website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

2. data collection on our websiteCookies



Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser on your next visit.


You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. The cookie settings can be managed under the following links for the respective browsers

Google Chrome Mozilla FirefoxInternet ExplorerSafariOpera



If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions you wish to use (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

Browser type and browser version Operating system usedReferrer URLHost name of the accessing computerTime of the server requestIP address





This data is not merged with other data sources.

We collect the listed data to ensure a smooth connection to the website and to enable users to use our website comfortably. The log file is also used to analyse system security and stability as well as for administrative purposes. The legal basis for the temporary storage of the data or log files is Art. 6 para. 1 lit. f GDPR.

Contact form


If you send us enquiries via the contact form or e-mail, your details from the enquiry form or your e-mail, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. It is necessary to provide an e-mail address for contact purposes; providing your name and telephone number is voluntary. We will never pass on this data without your consent. The legal basis for processing the data is our legitimate interest in responding to your enquiry in accordance with Art. 6 para. 1 lit. f GDPR and, if applicable, Art. 6 para. 1 lit. b GDPR if your enquiry is aimed at concluding a contract. Your data will be deleted after final processing of your enquiry, provided that there are no statutory retention obligations to the contrary. In the case of Art. 6 para. 1 lit. f GDPR, you can object to the processing of your personal data at any time.


Shop

To access our online shop, we offer the option of registering to create a customer account by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. When you register for a customer account, we store the data required to conclude and fulfil the contract:

First nameLast nameE-mail address


Registration of the user is necessary for the fulfilment of the contract or for the implementation of pre-contractual measures or for the provision of the desired services. The legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR. The data will be deleted when the data is no longer required for the fulfilment of the contract. Even after conclusion of the contract, it may be necessary to store personal data of our contractual partners in order to fulfil contractual or legal obligations. As a user, you have the option of cancelling your registration at any time. Premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you are not posting anonymously, the user name you have chosen will be stored.

Storage duration of comments

The comments and the associated data (e.g. IP address) are stored and remain on our website until the content commented on has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).

Legal basis

Comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.

Processing of data (customer and contract data)

We collect, process and use personal data only insofar as it is necessary for the establishment, content or amendment of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our website (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transmission when concluding contracts for online shops, retailers and goods dispatch

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with payment processing. Any further transmission of data will not take place or will only take place if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Review reminder
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR, we will send your e-mail address to the Trustedshop rating platform, Subbelrather Str. 15 C, 50823, Cologne, so that they can send you a rating reminder by e-mail. You can revoke your consent at any time by sending a message to the data controller or to the rating platform.

Use of AddThis plugins (e.g. "Share" button):

Our website uses social plugins ("plugins") from the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis"). The plugins are usually labelled with an AddThis logo, for example in the form of a white plus sign on an orange background. An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. The content of the plugin is transmitted by AddThis directly to your browser and integrated into the page. Through the integration, AddThis receives the information that your browser has accessed the corresponding page of our website and stores a cookie on your end device to identify your browser. This information (including your IP address) 
is transmitted directly from your browser to an AddThis server in the USA and stored there. AddThis uses the data to create anonymised user profiles, which serve as the basis for a personalised and interest-based advertising approach to visitors to websites with AddThis plugins. For the purpose and scope of the data collection and the further processing and use of the data by AddThis, please refer to the AddThis privacy policy: http://www.addthis.com/privacy/privacy-policy If you wish to object to the collection of data by AddThis for the future, you can set an opt-out cookie, which you can download at the following link: http://www.addthis.com/privacy/opt-out You can also completely prevent the loading of the AddThis plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

 

3. social media Facebook plugins (Like & Share button)



Plugins of the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the "Like" button on our site. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.


When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Instagram plugin

Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA integriert.



If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

You can find more information on this in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Pinterest plugin

On our website, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest as well as your rights in this regard and options for protecting your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy.

Analysis tools and tools from third-party providers

When you visit our website, your surfing behaviour may be statistically analysed. This is primarily done using cookies and so-called analysis programmes. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis. We will inform you about the objection options in this privacy policy.

 

4. analysis tools and advertising - Google Analytics

 

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").


Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, the processing on this website is carried out for the purpose of website analysis.

If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, the processing on this website is carried out for the purpose of website analysis.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.

You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics with Google Analytics

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account by following this link: https://www.google.com/settings/ads/onweb/.

The data collected in your Google account is summarised exclusively on the basis of your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google conversion tracking
This website uses Google AdWords. AdWords is an online advertising programme of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

As part of Google AdWords, we use what is known as conversion tracking. When you click on an advert placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and has been redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR.

You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.


Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter referred to as "reCAPTCHA") on our websites. The provider is GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is made by a human or by an automated programme. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and SPAM.

Further information on Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel
We use "Facebook Pixel" on our website, a service provided by Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as: "Facebook"). Facebook Pixel enables Facebook to display our adverts on Facebook, so-called "Facebook Ads", only to those Facebook users who have visited our website, in particular those who have shown an interest in our online offering. Facebook Pixel also makes it possible to check whether a user has been redirected to our website after clicking on our Facebook ads. Among other things, Facebook Pixel uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device.

If you are logged in to Facebook with your user account, your visit to our online offering will be noted in your user account. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, this data can be linked by Facebook to your user account there. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account.

(2) We use Facebook Pixel for marketing and optimisation purposes, in particular to place relevant and interesting ads for you on Facebook and thus improve our offer, make it more interesting for you as a user and avoid annoying ads.

(3) If you have given your consent to the storage of Facebook Pixel, this is done on the basis of Art. 6 para. 1 lit. a GDPR.

(4) You can object to the aforementioned collection by Facebook Pixel and the use of your data to display Facebook Ads. You can make the relevant settings regarding which types of adverts are displayed to you within Facebook on the following Facebook website: https://www.facebook.com/settings?tab=ads. Please note that this setting will be deleted if you delete your cookies. In addition, you can deactivate cookies that are used for reach measurement and advertising purposes via the following websites

http://optout.networkadvertising.org/http://www.aboutads.info/choiceshttp://www.youronlinechoices.com/uk/your-ad-choices

Please note that this setting will also be deleted if you delete your cookies.

(5) In addition, Facebook has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and is certified. This means that Facebook undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

(6) Information from the third-party provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Further information from the third-party provider on data protection can be found on the following Facebook website: https://www.facebook.com/about/privacy.

Information on Facebook Pixel can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616

Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any collected reviews as well as to offer Trusted Shops products to buyers after an order. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not analysed and is automatically overwritten no later than seven days after the end of your visit to the site.

Further personal data will only be transferred to Trusted Shops if you have consented to this, decide to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.

Linkster Pixel
Use of cookies
We use the tracking technology of Linkster GmbH, Colonnaden 5, 20354 Hamburg, Germany, on this website to measure and visualise insights into partnerships and advertising channels. This is a function for measuring the efficiency of the corresponding advertising measures. The information also enables us to allocate advertising successes for billing with the corresponding advertising partners. When you click on an advertising integration, cookies are
cookies are set in your browser, which are read in the event of a transaction.

At each touch point, your browser sends an HTTP request to the Linkster server, with which certain information is transmitted. This information includes the URL of the website on which the advertising material is placed (referrer URL), the browser identification (user agent) of your end device (including information about the device type and operating system), the IP address of the end device (this IP address is anonymised and hashed by us before storage), HTTP header (data packet automatically transmitted by your browser with various technical information), the time of the request and, if already stored on the end device, the cookie with its content.

A cookie is a small data packet that is exchanged between your browser and the server. The information relevant to the web application can be stored and transmitted in this data packet, e.g. the contents of a virtual shopping basket. The tracking technology stores cookies on your end device to document actions. A 24-digit, anonymous ID is stored in the cookie. Linked to this ID, the data is stored in encrypted form in our database on the server.

It contains information about the last touch points (i.e. when a specific advertising medium was displayed or clicked on by an end device).
a certain advertising medium was displayed or clicked on). The stored touch points can be
be put together to form a sequence chain (user journey).

With a promotion request, the order number and the shopping basket value of your order are usually also transmitted and saved by us. In addition, the following values may be transmitted and stored: Your customer number, new customer feature, your age and gender as well as the information you provided in a customer survey.

The cookies stored by Linkster GmbH are deleted after 30 days at the latest. The information transmitted to us and the cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing and is justified by our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

If you do not wish cookies to be stored in your browser, you can do so by changing your browser settings accordingly. You can deactivate the storage of cookies in your browser under Extras/Internet options, restrict them to certain websites or set your browser to notify you as soon as a cookie is sent. Please note, however, that in this case you must expect a limited display of the online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored in them will be removed from your end device.



The collection and processing of tracking data can also be deactivated by clicking on this tracking opt-out link
opt-out link: https://trck.linkster.co/privacy-optout.do

Viewing your data: https://trck.linkster.co/privacy-mydata.do

You can find out which individual cookies are used by our tracking technology in the
the following overview:

TRS: Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the touchpoint data.

TRSCJ: Fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains all touchpoint data on the client browser in encrypted form.

trs_db_optout: When the tracking opt-out link is clicked, a special cookie is written, which deactivates tracking in the current web browser of the end device. However, tracking is reactivated as soon as you delete the tracking opt-out cookie.

Mable

Within our online offer, a cookie is offered by the company Mable GmbH, Bahnhofplatz 12, 76137 Karlsruhe. (hereinafter referred to as "Mable") is used. Mable enables us, in the interests of users and in our own interests, to better control our data flows and to decide and control which data is passed on to third parties.

It also enables us to analyse this data independently according to our own criteria. When we work with certain partners, e.g. for the purpose of online marketing, this often requires the integration of code components that result in a direct server connection and the collection of personal data of our website users by the partner. In this case, we often have no influence on the exact data collected or the data flows. Mable enables us to use programmes from partners without integrating their code into our website. In this case, a direct server connection to the website users by the third party is not required. Instead of the direct server connection, the partner receives the aggregated data, if available, from us.

For the aforementioned purpose of processing and forwarding, we process the following website user data: a pseudonymous user ID; visitor behaviour on websites (visitor behaviour includes, among other things, data on where visitors come from, which areas of a website are visited and how often and for how long which subpages and categories are viewed). This data may be added to the information stored in your user account or collected during the order process, regardless of whether the purchase has been completed.

The data processing is based on your consent in accordance with Art. 6 para. 1 lit. a. GDPR.

 

5. newsletter newsletter data

 

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.


E-mail newsletter (Klaviyo)
E-mails with promotional information about the provider and its services are only sent with the express consent of the user. Users can object to receiving the newsletter at any time. An opt-out option can be found in every e-mail. Before the newsletter is sent, the email owner receives a confirmation email in which they must confirm their newsletter registration. Unconfirmed registrations are automatically deleted within four weeks at the latest. Advertising information does not include messages relating to the contractual relationship with the user. This includes the sending of technical information, information on payment processing, queries about orders and similar messages. Users can subsequently request to be removed from the notification list by sending an e-mail to the contact option specified above. As part of the registration process, the provider stores the time of registration and confirmation and the user's IP address. The provider is legally obliged to log the registrations in order to be able to prove proper registration.

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.


We use the so-called double opt-in procedure to ensure that the newsletter is sent by mutual agreement. This involves the potential recipient being added to a mailing list. The user then receives a confirmation e-mail to confirm the registration in a legally secure manner. The address will only be actively included in the mailing list if confirmation is received.

We use this data exclusively for sending the requested information and offers.

You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter.

The data protection measures are always subject to technical updates, which is why we ask you to inform yourself about our data protection measures at regular intervals by consulting our privacy policy.

Our e-mail newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes
place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system.

Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

Klaviyo is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.

You can view Klaviyo's data protection provisions here: https://www.klaviyo.com/privacy

Conclusion of a data processing agreement

We have concluded a so-called "Data Processing Agreement" with MailChimp, in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

 

6. plugins and tools YouTube

 

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.


If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

 

7. data protection notice on the use of WhatsApp

 

You can use WhatsApp to contact us and start a conversation. We are the controller within the meaning of Art. 4 No. 7 GDPR for subsequent data processing in connection with WhatsApp. To offer and use WhatsApp, we use the software solution of Charles GmbH, Gartensstr. 86-87, 10115 Berlin, Germany, under a data processing agreement. Charles stores all personal data in the EU. As an official WhatsApp partner, Charles uses the WhatsApp Business API, which means that no other third parties or WhatsApp have access to your communication content within our area of responsibility.

The use of WhatsApp is solely subject to the agreements you have made with WhatsApp. In accordance with WhatsApp's terms of use, we have your telephone number and username when you contact us. We use this and other information provided by you to recognise you and your preferences and to reply to your WhatsApp messages. The legal basis here is your consent to be contacted in accordance with Art. 6 (1) (a) GDPR. We will also send you newsletters via WhatsApp if you have given us your consent to do so.

You can revoke any consent you have already given at any time with effect for the future. Under the GDPR, you also have the right to access, rectification, portability and erasure of your personal data as well as the right to restrict or object to certain processing. You also have the right to lodge a complaint with the supervisory authority responsible for you.

For further information, please refer to our data processors:

Charles GmbH: https://www.hello-charles.com/c-com-blog/whatsapp-newsletters

WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland: https://www.whatsapp.com/legal/privacy-policy-eea

 

8. data protection information on the use of Microsoft Clarity


We use Microsoft Clarity. "Microsoft Clarity" refers to a Microsoft process that enables user analysis based on a pseudonymous user ID and thus on the basis of pseudonymous data, such as the evaluation of data on mouse movements or performance data on certain Internet presentations.

In particular, we process usage data (e.g. Internet presentations visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), movement data (mouse movements, scrolling movements) in pseudonymised form. We have made the corresponding settings so that data collection to and by Microsoft alone is pseudonymised, in particular in the form of IP masking (pseudonymisation of the IP address).
All users of our website who have consented to the corresponding use via our cookie consent service are affected by this data processing. The data processing is therefore carried out solely on the basis of your consent in accordance with Art. 6 para. 1 a) GDPR.


The purpose of the processing is tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavioural marketing, profiling (creation of user profiles), reach measurement (e.g. access statistics, recognition of returning users), cross-device tracking (cross-device processing of user data for marketing purposes).
You will be informed of your rights of objection in accordance with this privacy policy.

Microsoft Clarity: Online marketing and web analytics; offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: https://clarity.microsoft.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement; Opt-Out: https://choice.microsoft.com/de-DE/opt-out.

 

9. Klar attribution

 

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar collects, processes and stores data on this website and its subpages for reach measurement and statistical analysis on our behalf. This collection takes place on the following legal basis:

If the user has given consent in accordance with Article 6 (1) sentence 1 a GDPR and Section 25 (1) sentence 1 TTDSG, the data to be processed is collected on a user-related basis.



Different cookies are used for the aforementioned different types of data collection in order to guarantee the respective type of data collection.

Cookie objection

To object to the use of cookies, please use this link. This will set a cookie with the name "do_not_track" from the domain "greenforce.com". Please do not delete this, as otherwise it cannot be guaranteed that you will not be tracked by Klar.

Information on data protection and data use by Klar can be found on the following website: https://www.getklar.com/data-protection

 

10. Speedkit

 

Description and purpose of data processing

Speed Kit is used to speed up the delivery and display of websites in the website visitor's browser. When using Speed Kit, it is technically necessary for the accelerated delivery or display of the websites that the URL address called up (without personal components) and the IP addresses of the website visitors are transmitted to the provider of Speed Kit.

Speed Kit also uses cookies. These cookies are required for security purposes, in particular for the detection of bots and the prevention of DDoS attacks, as well as for analysing the performance of Speed Kit and the early detection of misconfigurations. Speed Kit does not create any personal profiles and no marketing or retargeting purposes are pursued.

Speed Kit also uses a Content Delivery Network (Fastly) as part of the acceleration process. A CDN accelerates the provision of website content by temporarily storing the content on numerous servers and transmitting it to the user from the server that is geographically closest to the user, thus enabling the content to be provided as quickly as possible.

Speed Kit is provided by Baqend GmbH, Stresemannstraße 23, 22769 Hamburg, Germany, as a processor on the basis of an order processing agreement pursuant to Art. 28 GDPR.

Categories of personal data processed

IP address, URL accessed, user agent, anonymous user & session ID

Art. 6 para. 1 lit. f) GDPR (for legitimate interests, see above under "Description and purpose" of data processing § 25 para. 2 no. 2 TTDSG (technically absolutely necessary)

The storage period for cookies is 6 months. Link to the privacy policy.

 

11. loyalty programme - FRIENDS CLUB

 

To implement our loyalty programme, we use the loyalty tool of Growave LLC, The Kyrgyz Republic, Chui oblast, Kok-Zhar village, Kuyukov street 11/4. The data transmitted as part of your participation in the programme is processed and stored by Growave. This includes in particular your name, address, e-mail address, telephone number (if applicable), date of birth (if applicable) and all purchase-related data.

In addition, by registering for the programme, a profile is created with the email marketing programme "Klaviyo" in order to inform you about updates and the status of the programme. Our email newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/).

The legal basis for the processing of the mandatory personal data collected is Art. 6 para. 1 lit. b GDPR. The processing of this personal data is necessary for the initiation and execution of the contract to be concluded with you for participation in the loyalty programme in order to be able to allocate your loyalty points and your points account. The processing of voluntarily provided personal data is based on our legitimate interest, Art. 6 para. 1 lit. f GDPR. The data is used to improve our offer and for interest-based advertising. You can object to this processing of your data at any time or, alternatively, simply remove this data from your account.

 

12. consent to the use of cookies.

In order for our website to function properly, we use cookies. In order to obtain your valid consent to the use and storage of cookies in the browser you use to access our website and to properly document this, we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.

When you access our website, a connection is established with the CookieFirst server to enable us to obtain valid consent from you for the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only the cookies to which you have consented and to properly document this. The processed data will be stored until the specified storage period expires or you request the deletion of the data. Notwithstanding this, certain statutory retention periods may apply.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) of the General Data Protection Regulation (GDPR).

Agreement on data processing

We have concluded a data processing agreement with CookieFirst. This is a data protection contract that ensures that the data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

  • Your consent status or the revocation of consent
  • Your anonymised IP address
  • Information about your browser
  • Information about your device
  • the date and time of your visit to our website
  • the URL of the website on which you have saved or updated your declaration of consent
  • The approximate location of the user who saved their consent preferences

A universally unique identifier (UUID) of the website visitor who clicked on the banner cookie