All information about vegan meatloaf

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Vegan Leberkäse is conquering supermarkets and the hearts of connoisseurs!

Here it is finally: the first vegan meatloaf. After the first vegan white sausage, we are now conquering the hearts of tradition lovers with the vegan meat loaf. 💛

Vegan liver cheese from the refrigerated shelf ❄️

We can hardly believe it, because dreams are finally coming true: with our brand new Leberkäse made from 100% plant power 🤩💚

Your new favorite product is:

🌱 made from pea protein
✅ 46% less fatty than conventional meatloaf
❄️ fresh from the refrigerator shelf
🌾 gluten free
🧑‍🍳 easy to prepare
🔥 highly sought after

Unfortunately, the vegan meatloaf cannot be purchased in our online shop. But you can find it in selected markets at Edeka, Rewe and many others.📍🎉

Take a look at our store finder and find out where you can buy them.

Not found in your market? Then simply print out our wish list and hand it in at your store. In this way you will help us and you so that all products will soon be available.

To the store finder

Our new product now for you to mix yourself?!

You read that right! Even though we unfortunately cannot offer the fresh Leberkäse in the online shop, you can buy our Easy to Mix Leberkäse here NOW !

👇 This way to try it 👇

To the Easy to Mix Leberkäse!

Why the term 'liver cheese'?

Why is Leberkäse actually called Leberkäse? As nouns written together, the words 'liver' and 'cheese' often cause confusion. It's called Leberkäse - or Leberkas - but it doesn't contain liver or cheese?

The search for the origin of the name takes us to the year 1776. At that time, the butcher of Wittelsbach Elector Karl Theodor is said to have brought a sausage product from Mannheim to Munich, which he called "Lääb Kees" or "loaf of cheese".

The word "loaf" was probably chosen because the sausage product was baked in a bread pan. The second part of the name comes from the word "Kas", which at that time stood for compact edible mass or shaped clot.

It's funny that no one complains about the name of the Leberkäse - even though there is no cheese on the list of ingredients. It's always the vegan sausages that have to stand up for their name.

Bavarian. Vegan. Guad.

Even if you unfortunately don't get the popular Bavarian snack here, you can get other great treats for your beer garden or Oktoberfest feeling.

We have a wide selection of plant-based alternatives in our online shop that can be prepared in no time. How about, for example, vegan meatballs with gravy? Or a crispy schnitzel?

15% trial discount for you:
Test yourself through our range here in the shop and receive a 15%* trial discount on our Easy To Mix products. Enter the code TESTME at checkout.

*valid from 20€ MBW, not on reduced items