Our campaign in action!

Our haters put so much creativity and passion into writing their comments – we really wanted to appreciate that appropriately!

So we brought the famous Walk of Fame from Hollywood to the capital! With the most creative hate comments, we transformed a sidewalk in Berlin into our own “ Walk of Shame ”.
Good to know: Germany's first vegan REWE market was only a few hundred meters away! 🤩

Meter-long poster walls were hung right next to the floor stickers (see picture above), with the request: Try first, then comment ! In order to be able to comply with this request, additional samples were distributed at the event location. 🤝

Maybe we could convince one or two haters like Björn of our products. And if not, the material for our next campaign is already secured! 🥳 #HatersGonnaHate